Ovoria egg donor bank is a UA-rooted egg donor bank, which is a part of the Swedish healthcare holding Medicover group. The company provides IVF clinics and infertility patients with vitrified donor eggs. The brand’s philosophy is based on the desire to help patients with infertility issues.

Medicover group reached out to IVFUNIQUE for visual identity creation. It was indeed a most challenging project for us, the task was to create remarkable international brand.
A client provided a logo, so we had to do the rest – to create a bright, sophisticated brand identity system.

Flexible logotype enabled us to create the outstanding 3d pattern. We developed brand identity, documentation design, and corporate materials (donor personal, medical profiles; test results sheet, commercials), stylistics for social networks, outdoor adv, exhibit booth.
The task of this project was to develop a communication and key-messaging strategy that would work well for two audiences: ivf clinics (b2b) and infertility patients (b2c).