One of Ukraine’s top IVF clinics, Mini-IVF, reached out to us to create a unique brand for their own egg donor bank. They aimed to expand their business by exporting frozen donor eggs to the EU, US, and Latin America.

Our task was to build a brand from scratch, including naming, visual identity, logo, and brand communication. After analyzing the competitive landscape in visual identity, we decided to take a different approach by proposing a new logo concept and color palette.

Instead of the commonly used blue & electric pink seen in the assisted reproduction industry, we introduced a red and soft pink palette. Bright and juicy—this is how we envision this project